WAP Push is basically a specially encoded message which includes a link to a WAP address, and we offer the full use of this service through sending WAP push messages containing a link for your content (any type of files) that we also host, so you can send whatever you want to your contacts in a single step, which means that we offer a complete solution that allows you to send any kind of file to your contacts Mobiles without worrying about the MMS limitations.
A major advantage of WAP push is the ability to send “active” content. In other words, depending on the type of content being sent and the application being addressed in the mobile terminal, the content will be presented to the recipient and can be automatically viewed. Even more powerful, the user may “take action” by using a developer-defined soft-key to immediately activate an application to accomplish a specific task, such as downloading a picture, making a purchase, or responding to a marketing offer. Indeed, WAP push may also be used to initiate activity without user intervention.
The Push system provides a superior level of service and features that build upon the experience of SMS. It provides for active content that can be used, in its simplest form, as a novel way of introducing new services, and in its more sophisticated form, to deliver the service itself. Push via the Open wave Push Proxy Gateway provides all the capabilities necessary to communicate to the widest possible group of users